Tips for holding a successful exhibition
In this article, we are going to present a series of practical tips for organizing exhibitions for you ISATIS entourage.
In the first part, you should read the exhibition hints on the management points of the exhibition and booth.
What are the inputs for a successful presence in the exhibition next to the exhibition booth?
1- Long-term planning for an international expo or event.
Plan your presence at least 6 months ago and think about all aspects of the exhibition and then enter the work.
2- Some companies only think that by attending an event they can expand their market and boost their business, no presence and exhibition booth construction alone cannot be effective without having a return on investment.
Before registering for an event, consult with your sales and marketing director to help you find the best return on investment.
3- The use of daytime technologies and advertising on both social media and on-line space can be the best way to inform and attract audiences to your booth.
The introduction of the booth and the invitation to visit your booth will be effective in advertising. Inappropriate information to the audience that has direct relationship with the exhibitor.
Before you start an event and attending, you must inform the customers and the main audience of your presence at the fair. Customers do not know at all what you are going to attend, so you should inform them before you make an appointment with the appropriate information through social networks or phone calls.
4- Choosing the right place for booth when registering, booth design, use of trained staff, proper reception, observing all points in public communication with the audience, choosing the right gift, choosing a quality banner and related visual graphics of the necessary items to attend They are in the exhibition, which together make sense.
The big and famous companies are exhibiting only if their booths are located in the best place of the hall and the largest!
This unreasonable expectation of large or active food companies is only encouraged to attend an exhibition in order to create a large exhibition booth for them.
Having a big booth requires having an interesting idea and planning for a targeted presence at the exhibition.
For a successful appearance at a first showroom, look at the capacity of your new goods and services to exhibit, and then rent an exhibition space.
Pay attention to these smaller companies will even miss the chance to attend an event.
5- Choosing a place for booth another issue that can be more effective in attracting more audiences to your booth and improving the interactions between brand and customer is to have your booths easy to access. In this case, the staff will explain booth visitors about their products and services.
Have a great presence at the exhibition.
6- Position of the booth at the exhibition with a little cost you can have a good booth and you can buy ten times the cost of booths from your sales and credit at the exhibition. Exhibit booth the scene of your office space and the size of your company to others.
Exhibitions are a showcase of your brand in front of many visitors at an event. Attracting the attention of visitors to your booth is the necessity of attending the exhibition. Having an attractive booth is one of those methods. The booth will be successful by your professional team on this path.
Learn more about the rules of attending the exhibition and the conditions for choosing the right place at the fair.
7. Using new technologies and products in the construction of your exhibition booth is an opportunity to showcase the latest achievements and innovations of the day.
Many companies and factories from the exhibition use only as a place to showcase their products and attract buyers who have taken the charm from the stands.
You will see the need to use the latest science day technology at the exhibition when you know that visiting booths with at least one new technology to unveil will be more welcomed.
The news of the unveiling of a new achievement quickly spread among all the sophisticated exhibitors, and everyone is looking to see the new product on the booths.
But some companies refuse to do so because of the fear of being copied and hijacked by rival companies. The lack of display of new products and new technologies eliminates the charm of the exhibition.
The exhibition's experts lacked innovation in products and did not display the up-to-date products at the exhibition, which raised the visitor's concerns about exhibitions and could reduce the attendance of the public and the particular audience at exhibitions.
So if you are looking to attract more audiences in your specialist events, put a new product and launch ceremony in your presence planning along with your exhibit booth.
8. Presence of professional personnel in a booth always as a professional company.
Your booth is representative of your office, so the presence of your experienced and professional staff in your office is mandatory. Present your main marketers. Not having the right literature in the exhibition and strong marketing will survive the success.
9. Using interactive tools in booths and using the idea of an exhibition of video games and audiovisual tools can attract the maximum visitor.
It will interact with your brand. The use of branding tools at the booth requires thinking and planning. Using a game on the stands will sometimes attract the target audience to your booth.
So, depending on the type of business you aim and target audience, choose these tools. Producing audiovisual productions, fun games and short questions. Using banner ads in front of the audience, branding can also be effective.
10. Attract new audiences and preserve audiences by engaging audiences with the content of attending exhibitions and disseminating on social networks, informing audiences and customers, and launching marketing campaigns to attract visitors to your stand exhibition.
You can also target your audience by participating in an audience through social networking polls or at the exhibition.
Attracting new audiences along with past customer care some exhibitors have no plans to attend the exhibition and will not eventually succeed. If you attend an exhibition, you must definitely have something to show or say something, part of it can be solved by consulting our experts.
Get advice from our expert team right now.
Making an attractive exhibition booth can be part of this, because audiences and customers are looking for booths that can help them more in their business.
In the days of the exhibition, you should seek to communicate with people who have initiated the opening of a contract.
11. Tracking and keep contact with the audience in building your exhibitor booth, post-exhibition follow-up and keeping contact with the audience of the exhibition are one of the most important things that make a good business relationship.
Many companies forget this pursuit, and others only send an email or make a simple phone call, while it may be necessary to pursue a one-month business deal.
